Subaru carmaker may sell more than 600,000 vehicles in North America in 2015, five years ahead of its mid-term plan. Subaru has gained market share in the U.S. as the brand long known for all-wheel-drive vehicles continued to win more mass-market customers.
American consumers purchased more passenger vehicles than their Chinese counterparts for a second straight month in August, helped by affordable fuel prices and as an equities rout in China sapped discretionary spending. Subaru, which earlier this year put its China production effort on hold, is cutting exports to the world’s largest auto market and is shipping more cars to the U.S., where its deliveries have risen for 45 consecutive months.
Subaru’s market share rose to 3.2 percent in the U.S. this year through August, compared with 3 percent in the same period a year earlier, according to researcher Autodata Corp. North America is Subaru’s largest market, led in sales by its Outback crossover and Forester SUV.